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The psychology of public relations : from industry practice to societal challenges of the profession / Michał Chmiel.
- Format:
- Book
- Author/Creator:
- Chmiel, Michał, author.
- Language:
- English
- Subjects (All):
- Public relations--Psychological aspects.
- Public relations.
- Physical Description:
- 1 online resource (198 pages) : illustrations.
- Place of Publication:
- Abingdon, Oxon ; New York, NY : Routledge, 2026.
- Contents:
- 1. The Context: Introduction 2. The Inspiration: Contemporary Social Psychology and Its Potential for Informing PR Theory and Practice. 3. The Past: Historical Heritage of Psychology in PR 4. The Evidence: Psychology and Everyday Practice of PR 5. The Object: PR from the Perspective of Psychology 6. The Individual: Members of Audiences and Publics 7. The Content: Artificial Intelligence, Fake News, and Relationships 8. The Future: Transdisciplinarity of Public Relations
- Notes:
- Electronic reproduction. London Available via World Wide Web.
- Online resource; title from pdf information screen (Taylor and Francis, viewed October 23, 2025)
- Other Format:
- Print version:
- ISBN:
- 9781003610403
- 1003610404
- 9781040570449
- 1040570445
- 9781040672570
- 1040672574
- Publisher Number:
- 40032972261
- CIPO000291467
- Access Restriction:
- Restricted for use by site license.
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