Decoding CEO-Speak / Russell Craig and Joel Amernic.

Format:

Book

Author/Creator:

Craig, Russell (Lecturer in business), author.

Amernic, Joel H. (Joel Henry), 1946- author.

Language:

English

Subjects (All):

Corporate culture--Case studies.

Corporate culture.

Discourse analysis--Social aspects.

Discourse analysis.

Physical Description:

1 online resource (259 pages)

Edition:

First edition.

Place of Publication:

Toronto, Ontario : University of Toronto Press, [2021]

Summary:

Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics.

"The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people--the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporations' direct stakeholders only; the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO's written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company's policy, strategy, and ethicality, and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders."-- Provided by publisher

Contents:

Cover

Half Title Page

Title Page

Copyirght

Dedication

Contents

List of Exhibits

Foreword

Acknowledgments

1 Introduction

2 Tone at the Top

3 Ethicality

4 Reputation

5 Deception

6 Safety Culture

7 Twitter

8 Tweets as Propaganda

9 Accounting-Speak

10 Autobiographical Vignettes

11 Narcissism and Hubris

12 Monitoring CEO-Speak

Epilogue: Pandemic

Appendix A: DICTION Text Analysis Software Explained

Appendix B: Statement of Tim Sloan to the US Senate Committee on Banking, Housing and Urban Affairs

Appendix C: Tony Hayward's Speech to BP's AGM in 2010

Appendix D: The "Drivers" Theme in Khosrowshahi's First 100 Tweets at Uber

Appendix E: Statement of Jeff Bezos to the US House of Representatives Committee on the Judiciary

Notes

References

Index.

Notes:

Description based on publisher supplied metadata and other sources.

Description based on print version record.

Includes bibliographical references and index.

ISBN:

1-4875-3302-0

1-4875-3301-2

OCLC:

1246163907