The Sustainability Edge : How to Drive Top-Line Growth with Triple-Bottom-Line Thinking / Suhas Apte, Jagdish Sheth.

Format:

Book

Author/Creator:

Apte, Suhas, Author.

Sheth, Jagdish, Author.

Series:

Rotman-UTP Publishing

Language:

English

Subjects (All):

International business enterprises--Management--Environmental aspects--Case studies.

International business enterprises.

Industrial management--Environmental aspects--Case studies.

Industrial management.

Social responsibility of business--Case studies.

Social responsibility of business.

Physical Description:

1 online resource (263 pages)

Place of Publication:

Toronto : University of Toronto Press, [2018]

Language Note:

In English.

Summary:

Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way. Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.

Contents:

Frontmatter

Contents

Foreword / Kotler, Philip

Foreword / Willard, Bob

Preface

Acknowledgments

THE SUSTAINABILITY EDGE. How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

1. Introduction

2. Motivating Consumers

3. Collaborating with Customers

4. Inspiring Employees

5. Nurturing Suppliers

6. Investing in Communities

7. Attracting Investors

8. Leveraging Media

9. Engaging Government

10. Partnering with NGOs

11. Stakeholder Sustainability Audit (SSA) Tool

Notes

Index

Notes:

Includes index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 21. Dez 2019)

ISBN:

1-4426-2436-1

1-4426-2435-3

OCLC:

1237186585