Behavioral Science in the Wild / edited by Nina Mažar and Dilip Soman.

Format:

Book

Contributor:

Mažar, Nina, editor.

Soman, Dilip, editor.

Series:

Behaviorally Informed Organizations

Behaviorally Informed Organizations Series

Language:

English

Subjects (All):

Human behavior.

Industrial management--Psychological aspects.

Industrial management.

Organizational behavior.

Psychology, Industrial.

Physical Description:

1 online resource (357 pages)

Edition:

First edition.

Place of Publication:

Toronto, Ontario : University of Toronto Press, [2022]

Summary:

Behavioral Science in the Wild helps practitioners understand how to use insights from the behavioral sciences to create change in the real world.

Contents:

Frontmatter

Contents

Preface

Acknowledgments

Part One: The Translation and Scaling Challenge

1 The Science of Translation and Scaling

2 When Governments Use Nudges: Measuring Impact “At Scale”

3 Prescriptions for Successfully Scaling Behavioral Interventions

4 The Last Yard Problem: Tailoring of Behavioral Interventions for Scale

5 The Limited Importance of External Validity in Experimental Economics

Part Two: Some Popular Behavioral Interventions

6 Why Many Behavioral Interventions Have Unpredictable Effects in the Wild: The Conflicting Consequences Problem

7 Norm Nudging: How to Measure What We Want to Implement

8 The Fresh-Start Effect: Motivational Boosts beyond New Year’s Resolutions

9 Reminders: Their Value and Hidden Costs

Part Three: Domain-Specific Behavior Change Challenges

10 Applying Behavioral Insights to Cultivate Diversity and Inclusion

11 Sustainable Nudges for the Wild: Recommendations from SHIFT

12 START Communicating Effectively: Best Practices for Educational Communications

13 A Psychological “Vaccine” against Fake News: From the Lab to Worldwide Implementation

14 Developing Effective Healthy Eating Nudges

15 Wellness Rewarded: A “How To” on Designing Behavioral Science–Informed Financial Incentives to Improving Health (That Work)

16 Increasing Blood and Plasma Donations: Behavioral and Ethical Scalability

17 Evidence-Based Interventions for Financial Well-Being

18 Financial Inclusion: Lab-Based Approaches for Consumer Protection Policymaking in the Wild

Part Four: Tools and Techniques

19 Implementing Behavioral Science Insights with Low-Income Populations in the Global South

20 If You Want People to Accept Your Intervention, Don’t Be Creepy

21 Digital Nudging: Using Technology to Nudge for Good

22 To Apply and Scale Behavioral Insights Effectively, Practitioners Must Be Scientific

23 It’s All about the SOUL! Why Sort, Order, and Use Labeling Results in Smart Scorecards

24 Applying Behavioral Interventions in a New Context

Contributors

Notes:

Description based on publisher supplied metadata and other sources.

Description based on print version record.

Other Format:

Print version: Mažar, Nina Behavioral Science in the Wild

ISBN:

1-4875-2753-5

1-4875-2752-7

OCLC:

1294371747