The Shopping Revolution, : The shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19 / Barbara E. Kahn.

Format:

Book

Author/Creator:

Kahn, Barbara E., author.

Language:

English

Subjects (All):

Marketing--Data processing.

Marketing.

Genre:

Electronic books.

Physical Description:

1 online resource (147 pages)

Edition:

Updated and expanded edition.

Place of Publication:

Philadelphia, Pennsylvania : Wharton School Press, [2021]

Language Note:

In English.

Summary:

Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews).The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges.Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game;How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products. Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's--and tomorrow's--retail environment.

Contents:

Frontmatter

Contents

Introduction: How to Compete Successfully in a Retail Apocalypse

Chapter 1 Gain a Competitive Edge The Kahn Retailing Success Matrix

Chapter 2 Amazon the Disruptor Laser Focus on the Customer and Reducing Friction in the Shopping Experience

Chapter 3 Price Leadership Is Not Enough Successful "Everyday Low Price" Retailers Add Frictionless Expertise

Chapter 4 The Power of the Brand The Direct-to- Consumer Model

Chapter 5 The Paradox of Luxury When Low Prices and Accessibility Are Undesirable

Chapter 6 Compete on Customer Experience The Lure of Emotional and Sensory Engagement

Chapter 7 Learning from "New Retail" in China

Conclusion

Notes

Bibliography

Index

About the Author

About Wharton School Press

About the Wharton School

Notes:

Description based on print version record.

ISBN:

9781613631133

1613631138

OCLC:

1371574024