Purchasing Behavior and Personal Attributes / Ronald E. Frank, William F. Massy, Thomas Lodahl.

Format:

Book

Author/Creator:

Massy, William F., author.

Frank, Ron (Ronald E.), author.

Lodahl, Thomas, author.

Series:

Anniversary Collection

Language:

English

Subjects (All):

Consumer behavior.

Motivation research (Marketing).

Genre:

Electronic books.

Physical Description:

1 online resource

Edition:

1st ed.

Place of Publication:

Philadelphia : University of Pennsylvania Press, [1968]

Language Note:

In English.

Summary:

This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.

Contents:

Frontmatter

PREFACE

TABLE OF CONTENTS

TABLES

I INTRODUCTION AND PLAN OF THE STUDY

II THE DIMENSIONS OF PURCHASING BEHAVIOR

III FURTHER ANALYSIS OF PURCHASING BEHAVIOR DIMENSIONS

IV THE DESCRIPTION OF PERSONALITY AND SOCIO-ECONOMIC STATUS

V EXPERIMENTS ON THE ANALYSIS SAMPLE

VI RELATIONSHIPS BETWEEN PERSONALITY AND PURCHASING BEHAVIOR

APPENDICES

APPENDICES A TABLES

APPENDIX B THE EDWARDS PERSONAL PREFERENCE SCHEDULE

CONCLUSIONS

INDEX

Notes:

Includes bibliographical references (pages 164-168).

Description based on online resource; title from PDF title page (publisher's Web site, viewed 20. Sep 2019)

ISBN:

9781512817850

1512817856

OCLC:

1100450132