The Philadelphia barrio : the arts, branding, and neighborhood transformation / Frederick F. Wherry ; with photographs by Tony Rocco.

Format:

Book

Author/Creator:

Wherry, Frederick F.

Contributor:

Rocco, Tony.

Language:

English

Subjects (All):

Hispanic American neighborhoods--Pennsylvania--Philadelphia.

Hispanic American neighborhoods.

Community development--Pennsylvania--Philadelphia.

Community development.

Community arts projects--Pennsylvania--Philadelphia.

Community arts projects.

Physical Description:

1 online resource (215 p.)

Place of Publication:

Chicago : University of Chicago Press, c2011.

Language Note:

English

Summary:

How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? What kind of role can or should the arts play in that process? Does gentrification always entail a betrayal of a neighborhood's roots? Tackling these questions and offering a fresh take on the dynamics of urban revitalization, The Philadelphia Barrio examines one neighborhood's fight to erase the stigma of devastation. Frederick F. Wherry shows how, in the predominantly Latino neighborhood of Centro de Oro, entrepreneurs and community leaders forged connections between local businesses and cultural institutions to rebrand a place once nicknamed the Badlands. Artists and performers negotiated with government organizations and national foundations, Wherry reveals, and took to local galleries, stages, storefronts, and street parades in a concerted, canny effort to reanimate the spirit of their neighborhood. Complicating our notions of neighborhood change by exploring the ways the process is driven by local residents, The Philadelphia Barrio presents a nuanced look at how city dwellers can make commercial interests serve the local culture, rather than exploit it.

Contents:

Culture at work

The arts, branding, and neighborhood transformation

Latin soul, Latin flavor

Performing the authenticity of place

The art world of the barrio

Sources of attraction and motivation

Ringing the registers

Entrepreneurial dreams

Stigma, status, and staging

The history of a reputation

Character on parade

Cultural constraints on neighborhood branding

Redemption and revitalization in the barrio.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2020)

ISBN:

9786613362926

9781283362924

1283362929

9780226894461

0226894460

OCLC:

772845760