Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman.

Format:

Book

Author/Creator:

Newman, Kathy M., 1966-

Contributor:

American Council of Learned Societies.

Series:

ACLS Humanities E-Book.

Language:

English

Subjects (All):

Radio advertising--United States--History.

Radio advertising.

Consumer behavior--United States--History.

Consumer behavior.

Boycotts--United States--History.

Boycotts.

Consumer protection--United States--History.

Consumer protection.

Physical Description:

xiii, 237 p. : ill. ; 24 cm.

Contained In:

ACLS Humanities E-Book. URL: http://www.humanitiesebook.org/

Place of Publication:

Berkeley University of California Press, c2004.

Contents:

Introduction: the dialectic between advertising and activism

Cultural critics in the age of radio

The psychology of radio advertising: audience intellectuals and the resentment of radio commercials

"Poisons, potions and profits": radio activists and the origins of the consumer movement

Consumers on the march: CIO boycotts, active listeners, and 'consumer time'

The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio

Washboard weepers: women writers, women listeners, and the debate over soap operas

"I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt

Conclusion: high-class hucksters: the rise and fall of a radio republic.

Notes:

Includes bibliographical references (p. 193-227) and index.

Electronic text and image data. Ann Arbor, Mich. : University of Michigan, Michigan Publishing, 2010. Includes both TIFF files and keyword searchable text. ([ACLS Humanities E-Book]) Mode of access: Intranet.

ISBN:

0-520-23590-8