1 option
Trust and power : [electronic resource] : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke.
- Format:
- Book
- Author/Creator:
- Clarke, Sally H.
- Series:
- ACLS Humanities E-Book
- Language:
- English
- Subjects (All):
- Automobile industry and trade--United States--History.
- Automobile industry and trade.
- Place of Publication:
- New York, N.Y. : Cambridge University Press, c2007.
- Language Note:
- English
- Contents:
- Risks of innovation, risks of injury
- New firms and the problem of social costs
- Corporate strategies and consumers' loyalty
- Engineering a mass product
- A machine age aesthetic
- The franchised car dealer and consumers' marketing dilemma
- Automobiles and institutional change
- Conclusion.
- Notes:
- Title from title page screen of July 13, 2007.
- "This electronic book contains the following additional features not available in the print version: 25 [?] additional images, links to informational resources on the Web, film clip."--Copyright and Permissions.
- Includes bibliographical references and index.
- ISBN:
- 0-511-09869-3
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.