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Ford : decline and rebirth, 1933-1962 / by Allan Nevins and Frank Ernest Hill ; research associates, Mira Wilkins, George B. Heliker and William Greenleaf.
- Format:
- Book
- Author/Creator:
- Nevins, Allan, 1890-1971, author.
- Hill, Frank Ernest, 1888-1969, author.
- Language:
- English
- Subjects (All):
- Ford, Henry, 1863-1947.
- Ford, Henry.
- Ford Motor Company.
- Physical Description:
- 1 online resource : illustrations, portraits
- Place of Publication:
- New York : Scribner, [1963]
- System Details:
- Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
- Summary:
- The 3rd of three volumes telling the history of Ford Motor Company. This volume contains the moving personal story of an aging genius who battled valiantly but in vain to recover his position of supremacy in the motorcar industry. This account is tragic in that in involves Henry Ford's refusal to use the full talents of his gifted son Edsel, who might have helped him to win success. Edsel did much to strengthen the company, but he was not permitted to do all that he could. Ford rejected him as his chief adviser, Edsel died, and the firm, after losing other able executives, occupied a desperate position when Henry Ford II assumed full control.
- Contents:
- Crisis of 1933
- The troubled march of labor
- Challenge of the future
- Overseas domain
- A company in the doldrums
- A new deal for labor
- Shadow of war
- Arsenal of democracy
- Power is the prize
- End of a legend
- Outer empire: war and peace
- Reaching for answers
- To rebuild a company
- Lions in the path
- Ford becomes a challenge
- Foreign scene: the postwar world
- The great transformation
- Present and future.
- Notes:
- A continuation of the author's Ford: the times, the man, the company; and his Ford: expansion and challenge, 1915-1933.
- Includes bibliographical references and index.
- Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011.
- Online resource; title from PDF title page (ACLS Humanities, viewed June 5, 2026).
- Other Format:
- Print version: Nevins, Allan, 1890-1971. Ford.
- OCLC:
- 756448337
- Access Restriction:
- Restricted for use by site license
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