Twentieth century limited : industrial design in America, 1925-1939 / Jeffrey L. Meikle.

Format:

Book

Author/Creator:

Meikle, Jeffrey L., 1949-

Series:

American civilization.

American civilization

Language:

English

Subjects (All):

Meikle, Jeffrey L., 1949-.

Meikle, Jeffrey L.

Industrial design--United States.

Industrial design.

American 4 :--1900-present.

Local Subjects:

American 4 :--1900-present.

Physical Description:

1 online resource (264 p.)

Edition:

2nd ed. / with a new preface and enhanced photographs.

Place of Publication:

Philadelphia, Pa. : Temple University Press, 2001.

Language Note:

English

Summary:

In the late 1920's ""streamlined"" became the term businessmen used to describe new models that were easier to produce as well as those that met with less sales resistance than older products. Illustrating this concept with streamlined objects from soup cans to the Chrysler building, Jeffrey Meikle's classic book, Twentieth Century Limited, celebrates the birth of the industrial design profession from 1925-1939. This second edition includes a new preface and improved photographic reproduction.Commercial artists who answered the call of business -- Walter Dorwin Teague, Norm

Contents:

Contents; Illustrations; Preface to the Second Edition; Preface; Prologue; 1. A Consumer Society and Its Discontents; 2. Machine Aesthetics; 3. The New Industrial Designers; 4. Selling Industrial Design; 5. Industrialized Design; 6. Everything from a Match to a City; 7. The Practical Ultimate; 8. From Depression to Expression; 9. A Microcosm of the Machine-Age World; Notes; Sources; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9786612658426

9781282658424

1282658425

9781439904718

1439904715

OCLC:

646067832

Publisher Number:

2027/heb04048 hdl