History of Marshall Field and Co., 1852-1906 / Robert W. Twyman.

Format:

Book

Author/Creator:

Twyman, Robert W., author.

Series:

THE AMERICAN HISTORICAL ASSOCIATION

Language:

English

Subjects (All):

Field, Marshall, 1834-1906.

Field, Marshall.

Marshall Field & Company.

Physical Description:

1 online resource (268 pages) : illustrations.

Place of Publication:

Philadelphia : University of Pennsylvania Press, [1954]

Language Note:

In English.

Summary:

This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out of print. Spanning an entire century, the Anniversary Collection offers peer-reviewed scholarship in a wide range of subject areas.

Contents:

Frontmatter

Preface

CONTENTS

ABOUT THE NOTES

PLATES

CHARTS

TABLES

NOTE BY THE PUBLISHER

1. Founding of the Firm

2. Marshall Field: Rising Young Merchant

3. The Man and the Opportunity

4. Field, Leiter and Company: Retail and Wholesale

5. Years of Trial

6. Years of Trial (Continued)

7. Personnel

8. New Hands at the Helm

9. New Hands at the Helm (Continued)

10. Customer Services

11. Advertising

12. The New and the Old

Notes

Bibliography

Index

Notes:

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 19. Jan 2018)

ISBN:

1-5128-1907-7

OCLC:

1024043560