Marketing Drug Products / Paul C. Olsen.

Format:

Book

Author/Creator:

Olsen, Paul C., Author.

Language:

English

Physical Description:

1 online resource (344 p.)

Edition:

Reprint 2022

Place of Publication:

New Brunswick, NJ : Rutgers University Press, [1948]

Language Note:

In English.

Contents:

Frontmatter

PREFACE

CONTENTS

CHAPTER I. MARKETING DRUG PRODUCTS

CHAPTER II. EARLY HISTORY

CHAPTER III. RESALE PRICE CONTROL

CHAPTER IV. REGULATION OF TRADE PRACTICES

CHAPTER V. COST ANALYSIS

CHAPTER VI. THE RETAIL DRUG TRADE

CHAPTER VII. KINDS OF DRUGSTORE

CHAPTER VIII. SUCCESSFUL DRUGSTORE MANAGEMENT

CHAPTER IX. OTHER RETAILERS

CHAPTER X. THE WHOLESALE DRUG TRADE

CHAPTER XI. MANUFACTURERS IN THE DRUG TRADE

CHAPTER XII. MANUFACTURERS' MARKETING METHODS AND PROBLEMS

CHAPTER XIII. ORGANIZATIONS AND PUBLICATIONS SERVING THE PUBLIC HEALTH PROFESSIONS

INDEX

Notes:

Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022)

ISBN:

1-9788-1519-0