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The race card : campaign strategy, implicit messages, and the norm of equality / Tali Mendelberg.
- Format:
- Book
- Author/Creator:
- Mendelberg, Tali
- Language:
- English
- Subjects (All):
- Political campaigns--United States--History.
- Political campaigns.
- United States--Race relations--Political aspects.
- United States.
- Communication in politics--United States--History.
- Communication in politics.
- Elections--United States--History.
- Elections.
- Physical Description:
- 1 online resource (xv, 307 pages) : illustrations.
- Place of Publication:
- Princeton, N.J. : Princeton University Press, ©2001.
- Contents:
- A theory of racial appeals
- The norm of racial inequality, electoral strategy, and explicit appeals
- The norm of racial equality, electoral strategy, and implicit appeals
- The political psychology of implicit communication
- Crafting, conveying, and challenging implicit racial appeals : campaign strategy and news coverage
- The impact of implicit messages
- Implicit, explicit, and counter-stereotypical messages : the welfare experiment
- Psychological mechanisms : the norms experiment
- Implicit communication beyond race : gender, sexual orientation, and ethnicity
- Political communication and equality.
- Notes:
- Includes bibliographical references (pages 277-298) and index.
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- American Political Science Association Woodrow Wilson Foundation Award, 2002.
- Description based on print version record.
- ISBN:
- 9781400889181 (electronic bk.)
- 1400889189 (electronic bk.)
- Publisher Number:
- 90102867967
- 9780691070711
- Access Restriction:
- Restricted for use by site license.
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