Experiments on mass communication. Volume 3 / by Carl Iver Hovland, Arthur A. Lumsdaine, Fred D. Sheffield.

Format:

Book

Author/Creator:

Hovland, Carl I., author.

Lumsdaine, Arthur A., author.

Sheffield, Fred D., author.

Contributor:

United States. Army Service Forces. Information and Education Division.

Social Science Research Council (U.S.)

Series:

Princeton legacy library.

Princeton Legacy Library

Studies in Social Psychology in World War II

Language:

English

Subjects (All):

Psychology, Military.

Physical Description:

1 online resource (357 pages) : illustrations, tables.

Place of Publication:

Princeton, New Jersey : Princeton University Press, 1949.

Language Note:

In English.

Summary:

Volume III in the series Studies in Social Psychology in World War II. The Army proved to be a worldwide laboratory for film research and research on other means of getting across both technical information and indoctrination. Findings are of direct importance to film-makers, educators.Originally published in 1971.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Contents:

Frontmatter

PREFACE

CONTENTS

CHAPTER 1. INTRODUCTION

PART I. FILM EVALUATION STUDIES

INTRODUCTION TO PART I

CHAPTER 2. THE ORIENTATION FILM, "THE BATTLE OF BRITAIN"

CHAPTER 3. GENERAL IMPLICATIONS DERIVED FROM THE ORIENTATION FILM EXPERIMENTS

CHAPTER 4. THE AUDIENCE'S EVALUATION OF FILMS

CHAPTER 5. EXPERIMENTAL COMPARISON OF ALTERNATIVE PRESENTATIONS

CHAPTER 6. EFFECTS OF FILMS ON MEN OF DIFFERENT INTELLECTUAL ABILITY

PART II. STUDIES EMPLOYING CONTROLLED VARIATION

INTRODUCTION TO PART II

CHAPTER 7. SHORT-TIME AND LONG-TIME EFFECTS OF AN ORIENTATION FILM

CHAPTER 8. THE EFFECTS OF PRESENTING "ONE SIDE" VERSUS "BOTH SIDES" IN CHANGING OPINIONS ON A CONTROVERSIAL SUBJECT

CHAPTER 9. THE EFFECT OF AN AUDIENCE-PARTICIPATION TECHNIQUE IN FILM-STRIP PRESENTATION

CHAPTER 10. SUMMARY AND EVALUATION

APPENDICES

APPENDICES: MEASUREMENT PROBLEMS ENCOUNTERED

A. THE BASELINE FOR MEASUREMENT OF PERCENTAGE CHANGE

B. "MARGINAL" VERSUS "INTERNAL" EFFECTS

C. COMPARISON OF THE BEFORE-AFTER AND THE AFTER-ONLY DESIGN OF EXPERIMENTS

D. "REGRESSION" IN THE ANALYSIS OF EFFECTS OF FILMS

INDEX

Notes:

Includes index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019)

Description based on online resource; title from PDF title page (ebrary, viewed March 24, 2017).

ISBN:

9780691654607

0691654603

9780691620756

069162075X

OCLC:

1016774603