Gauging public opinion / by Hadley Cantril and Research Associates in the Office of Public Opinion Research Princeton University.

Format:

Book

Author/Creator:

Cantril, Hadley, 1906-1969, author.

Contributor:

Research Associates in the Office of Public Opinion Research Princeton University.

Series:

Princeton legacy library.

Princeton Legacy Library

Language:

English

Subjects (All):

Public opinion polls.

Physical Description:

1 online resource (333 p.)

Place of Publication:

Princeton, New Jersey ; London, [England] ; Oxford University Press : Princeton University Press, 1944.

Language Note:

In English.

Summary:

This book furnishes the first systematic examination of the highly important and widely misunderstood new methods of surveying public opinion. The studies reported were done by Princeton's Office of Public Opinion Research under the direction of Hadley Cantril, one of the leading social psychologists in the country. The book pioneers in stimulating fashion some of the many problems involved in the determination of public opinion by modern techniques.Originally published in 1944.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Contents:

Frontmatter

PREFACE

CONTENTS

PART I. PROBLEMS INVOLVED IN SETTING THE ISSUES

I. THE MEANING OF QUESTIONS

II. THE WORDING OF QUESTIONS

III. THE MEASUREMENT OF INTENSITY

IV. THE USE AND VALUE OF A BATTERY OF QUESTIONS

PART II. PROBLEMS CONNECTED WITH INTERVIEWING

V. SECRET VS. NONSECRET BALLOTS

VI. "TRAINED" VS. "UNTRAINED" INTERVIEWERS

VII. THE RELIABILITY OF INTERVIEWERS' RATINGS

VIII. INTERVIEWER BIAS AND RAPPORT

IX. REFUSALS AS A SOURCE OF BIAS

PART III. SOME PROBLEMS IN SAMPLING

X. SOME GENERAL PRINCIPLES OF SAMPLING

XI. HOW REPRESENTATIVE ARE "REPRESENTATIVE SAMPLES"?

XII. THE USE OF SMALL SAMPLES

PART IV. GETTING AT OPINION DETERMINANTS

XIII. THE USE OF BREAKDOWNS

XIV. EDUCATION AND ECONOMIC STATUS AS DETERMINANTS OF OPINION

XV.INFORMATION AS A DETERMINANT OF OPINION

XVI. THE USE OF TRENDS

PART V. THE POLLING TECHNIQUE APPLIED TO A SPECIFIC PROBLEM

XVII. THE MEASUREMENT OF CIVILIAN MORALE

PART VI. APPENDICES

APPENDIX I. THE MEASUREMENT OF CIVILIAN MORALE: TECHNICAL NOTES

APPENDIX II. CORRECTING FOR INTERVIEWER BIAS

APPENDIX III. SAMPLING AND BREAKDOWNS: TECHNICAL NOTES

APPENDIX IV. CHARTS INDICATING CONFIDENCE LIMITS AND CRITICAL DIFFERENCES BETWEEN PERCENTAGES

APPENDIX V. MAPS

APPENDIX VI. TABLES ON INTENSITY OF OPINION

APPENDIX VII. BIBLIOGRAPHY OF RESEARCH, 1936-1943

INDEX

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019)

Description based on print version record.

ISBN:

0-691-65363-1

1-4008-7754-7

OCLC:

966875531