The global rules of art : the emergence and divisions of a cultural world economy / Larissa Buchholz.

Format:

Book

Author/Creator:

Buchholz, Larissa, author.

Series:

Princeton studies in global and comparative sociology.

Princeton studies in global and comparative sociology

Language:

English

Subjects (All):

Art--Marketing.

Art.

Art and globalization.

Physical Description:

1 online resource (417 pages)

Place of Publication:

Princeton, New Jersey : Princeton University Press, [2022]

Summary:

"Up until the 1980s, the contemporary art field was a West-centric game. The postwar canon of "international" contemporary art almost exclusively consisted of artists from the U.S. and Western Europe, while artists from other world regions found themselves on the outside looking in. But over the past thirty years, a new phase of globalization has dramatically affected the contemporary visual arts. A whirlwind of changes-including the worldwide proliferation of biennials and museums, the far-reaching expansion of art fairs and auction houses, and the rise of global discourses and new internet platforms-have combined to establish a novel global art field that has come to include places in Oceania, Asia, Latin America, and Africa in qualitatively new ways. The Global Rules of Art examines the dynamics that have led to the formation of this global field in order to illuminate its emerging structures, its unique institutional circuits and brokers, and some of its evolving art practices and rules. In the first part of the book, Buchholz draws on archival research and data on the diffusion of art institutions across 149 countries to explore the institutional level emergence of the global art field. She then turns to the consequences of these global changes for the recognition of artists from different parts of the world. By analyzing the career trajectories of nearly 200 worldwide leading artists, Buchholz reveals a dual economy of valuation that is fundamentally split between art and money: the higher the artist's transnational economic success, the lower the symbolic capital and vice versa. The third part of the book illuminates how the global art field's forms of recognition unfold for artists outside the traditional Western centers through case studies of two artists, Gabriel Orozco form Mexico and Yue Minjun from China. Buchholz charts their careers and reconstructs how these "peripheral" artists navigated different gatekeepers, power dynamics, and discursive forces in their journey toward global success"-- Provided by publisher.

Contents:

Frontmatter

Contents

List of Illustrations

List of Tables

Preface: An Unsettling Success

1 A Global Field Approach to Art and Culture

Part I. The Emergence of a Global Field in the Contemporary Visual Arts

2 The Genesis of a Global Artistic Subfield

3 From an International Avant-Garde Market to a Global Commercial Subfield

Part II. Dynamics of Artistic Recognition in the Globalizing Field

4 Cross-Border Valuation between Art Experts and the Market

5 Diversity and Careers in a Dual Cultural World Economy

Part III. Creative Lives

6 Becoming a Global Artist at the Relatively Autonomous Pole

7 The Hype of the Chinese Market Star Yue Minjun

8 “Global Art” between Autonomy and Heteronomy

Epilogue

Acknowledgments

Appendices

Notes

References

Index

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

0-691-23986-X

OCLC:

1345584550