Art of the Deal Contemporary Art in a Global Financial Market / Noah Horowitz.

Format:

Book

Author/Creator:

Horowitz, Noah, 1979-

Contributor:

Horowitz, Noah.

Language:

English

Subjects (All):

Art as an investment.

Art--Economic aspects--History--21st century.

Art.

Art--Economic aspects--History--20th century.

Art--Marketing--History--21st century.

Art--Marketing--History--20th century.

Genre:

Electronic books.

Physical Description:

1 online resource (xxii, 361 pages) : illustrations

Manufacture:

Baltimore, Md. : Project MUSE, 2021

Place of Publication:

Princeton, N.J. : Princeton University Press, 2011.

Language Note:

In English.

Summary:

Art today is defined by its relationship to money as never before. Prices have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists think ever more strategically about how to advance their careers. Art is no longer simply made, but packaged, sold, and branded. In Art of the Deal, Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed.In a new postscript, Horowitz reflects on the evolution of the trade since the book’s original release in 2011, shining light on the market’s continued ascent as well as its most urgent challenges.

Contents:

Frontmatter

Contents

List of Illustrations

Preface

Acknowledgments

Notes on Sources

Introduction

Chapter 1. Video Art

Chapter 2. Experiential Art

Chapter 3. Art Investment Funds

Conclusion

Postscript to the Paperback Edition

Appendix A. Record Prices for Video Art at Auction, December 2009

Appendix B. The Film and Video Collections of Tate and the Whitney Museum of American Art

Appendix C. Art Investment Fund Universe

Notes

Selected Bibliography

Index

Notes:

Includes bibliographical references (p. [331]-347)and index.

Description based on print version record.

ISBN:

9781400836444

1400836441

OCLC:

923855828