The power of networks : six principles that connect our lives / Christopher G. Brinton, Mung Chiang.

Format:

Book

Author/Creator:

Brinton, Christopher G., author.

Chiang, Mung, author.

Language:

English

Subjects (All):

Online social networks.

Computer network architectures.

Physical Description:

1 online resource (323 pages) : illustrations

Place of Publication:

Princeton, New Jersey ; Oxford, [England] : Princeton University Press, 2017.

Language Note:

In English.

Summary:

What makes WiFi faster at home than at a coffee shop? How does Google order search results? Is it really true that everyone on Facebook is connected by six steps or less? The Power of Networks answers questions like these for the first time in a way that all of us can understand. Using simple language, analogies, stories, hundreds of illustrations, and no more math than simple addition and multiplication, Christopher Brinton and Mung Chiang provide a smart and accessible introduction to the handful of big ideas that drive the computer networks we use every day. The Power of Networks unifies these ideas through six fundamental principles of networking. These principles explain the difficulties in sharing network resources efficiently, how crowds can be wise or not so wise depending on the nature of their connections, why there are many layers in a network, and more. Along the way, the authors also talk with and share the special insights of renowned experts such as Google's Eric Schmidt, former Verizon Wireless CEO Dennis Strigl, and "fathers of the Internet" Vint Cerf and Bob Kahn.

Contents:

Frontmatter

Contents

Preface And Acknowledgments

Part I. Sharing Is Hard

Introduction

1. Controlling Your Volume

2. Accessing Networks "Randomly"

3. Pricing Data Smartly

A Conversation With Dennis Strigl

Part II. Ranking Is Hard

4. Bidding For Ad Spaces

5. Ordering Search Results

A Conversation With Eric Schmidt

Part III. Crowds Are Wise

6. Combining Product Ratings

7. Recommending Movies To Watch

8. Learning Socially

Part IV. Crowds Are Not So Wise

9. Viralizing Video Clips

10. Influencing People

Part V. Divide And Conquer

11. Inventing The Internet

12. Routing Traffic

A Conversation With Robert Kahn

Part VI. End To End

13. Controlling Congestion

14. Navigating A Small World

A Conversation With Vinton Cerf

Index

Notes:

Includes index.

Description based on print version record.

ISBN:

9781400884070

1400884071

OCLC:

1028216987