The internet trap : how the digital economy builds monopolies and undermines democracy / Matthew Hindman.

Format:

Book

Author/Creator:

Hindman, Matthew, author.

Series:

Princeton scholarship online.

Princeton scholarship online

Language:

English

Subjects (All):

Atarazanas.

University of South Alabama.

Internet--Economic aspects.

Internet.

Internet--Political aspects.

United States.

Physical Description:

1 online resource (xii, 240 pages) : illustrations, charts

Edition:

2nd ed.

Place of Publication:

Princeton, New Jersey : Princeton University Press, [2018]

Language Note:

In English.

Summary:

A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online-and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else-and reveals what small players can do to survive in a game that is rigged against them.Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences-it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.

Contents:

Frontmatter

CONTENTS

List of Figures and Tables

Acknowledgments

1. Rethinking the Attention Economy

2. A Tilted Playing Field

3. The Political Economy of Personalization

4. The Economic Geography of Cyberspace / Rogers, Bruce

5. The Dynamics of Web Traffic / Rogers, Bruce

6. Less of the Same: Online Local News

7. Making News Stickier

8. The "Nature" of the Internet

Appendix on Data, Methodology, and Models

Notes

Bibliography

Index

Notes:

Previously issued in print: 2018.

Includes bibliographical references (pages 205-224) and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Mai 2019)

Description based on publisher supplied metadata and other sources.

ISBN:

9780691184070

9780691184074

0691184070

OCLC:

1049568143