Political Communication in Action : From Theory to Practice / Daniel L. Helfert.

Format:

Book

Author/Creator:

Helfert, Daniel L., Author.

Language:

English

Physical Description:

1 online resource (305 p.)

Edition:

1st ed.

Place of Publication:

Boulder : Lynne Rienner Publishers, [2022]

Language Note:

In English.

Summary:

Covering both theory and real-world practice, takes the reader step by step through the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations.

Contents:

Frontmatter

Contents

Acknowledgments

1. Political Communication in Action

2. Defining Political Communication

3. The Tools of Political Persuasion

4. Making Political Communication Effective

5. Political Issues

6. Political Research and Communication Planning

7. Political Speeches

8. Political Advertising and Television

9. Political Communication in the Internet Age

10. Communicating Through the News Media

11. Communication in an Age of Partisanship

12. Crisis Communication

13. The Ethical Line in Political Communication

Suggested Readings

Index

About the Book

Notes:

Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022)

ISBN:

1-955055-33-5

OCLC:

1334343560