Contemporary Latina/o media production, circulation, politics / edited by Arlene Dávila and Yeidy M. Rivero.

Format:

Book

Contributor:

Rivero, Yeidy M., 1967- editor.

Dávila, Arlene M., 1965- editor.

Language:

English

Subjects (All):

Hispanic Americans and mass media.

Hispanic American mass media.

Physical Description:

1 online resource (372 p.)

Place of Publication:

New York, NY : New York University Press, [2014]

Language Note:

English

Summary:

"Just ten years ago, discussions of Latina/o media could be safely reduced to a handful of TV channels, dominated by Univision and Telemundo. Today, dramatic changes in the global political economy have resulted in an unprecedented rise in major new media ventures for Latinos as everyone seems to want a piece of the Latina/o media market. While current scholarship on Latina/o media have mostly revolved around important issues of representation and stereotypes, this approach does not provide the entire story. In Contemporary Latina/o Media, Arlene Dávila and Yeidy M. Rivero bring together an impressive range of leading scholars to move beyond analyses of media representations, going behind the scenes to explore issues of production, circulation, consumption, and political economy that affect Latina/o mass media. Working across the disciplines of Latina/o media, cultural studies, and communication, the contributors examine how Latinos are being affected both by the continued Latin Americanization of genres, products, and audiences, as well as by the whitewashing of "mainstream" Hollywood media where Latinos have been consistently bypassed. While focusing on Spanish-language television and radio, the essays also touch on the state of Latinos in prime-time television and in digital and alternative media. Using a transnational approach, the volume as a whole explores the ownership, importation, and circulation of talent and content from Latin America, placing the dynamics of the global political economy and cultural politics in the foreground of contemporary analysis of Latina/o media"-- Provided by publisher.

Contents:

Introduction / Arlene Dávila

Part I. Production : Corporate transnationalism: the US Hispanic and Latin American television industries / Juan Piñón

Converging from the south: Mexican television in the United States / Rodrigo Gómez, Toby Miller, and Andre Dorce

NuvoTV: will it withstand the competition? / Henry Puente

One language, one nation, and one vision: NBC Latino, Fusion, and Fox News Latino / Christopher Joseph Westgate

The gang's not all here: the state of Latinos in contemporary US media / Frances Negrón-Muntaner

Latinos at the margins of celebrity culture: image sales and the politics of paparazzi / Vanessa Díaz

Part II. Circulation, distribution, policy : Anatomy of a protest: Grey's anatomy, Colombia's A corazón abierto, and the politicization of a format / Yeidy M. Rivero

Colombianidades export market / Omar Rincón and María Paula Martínez

The role of media policy in shaping the US Latino radio industry / Mari Castañeda

Lost in translation: the politics of race and language in Spanish-language radio ratings / Dolores Ines Casillas

The dark side of transnational Latinidad: Narcocorridos and the branding of authenticity / Hector Amaya

Part III. Cultural politics : "No papers, no fear": DREAM activism, new social media, and the queering of immigrant rights / Cristina Beltrán

Latina/o audiences as citizens: bridging culture, media, and politics / Jillian Báez

Un desmadre positivo: notes on how Jenni Rivera played music / Deborah R. Vargas

Marketing, performing, and interpreting multiple Latinidades: Los Tigres del Norte and Calle 13's "America" / María Elena Cepeda

Latinos in alternative media: Latinos as an alternative media paradigm / Ed Morales

On history and strategies for activism / Juan González.

Notes:

Description based upon print version of record.

Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

ISBN:

1-4798-4811-5

OCLC:

889674948