Campaign '72 : The Managers Speak / Ernest R. May, Janet Fraser.

Format:

Book

Contributor:

Fraser, Janet, editor.

May, Ernest R., editor.

Language:

English

Subjects (All):

Campaign management.

Politik.

Campaign management--United States--Congresses.

POLITICAL SCIENCE / General.

Presidents--United States--Election--1972--Congresses.

Local Subjects:

Campaign management--United States--Congresses.

POLITICAL SCIENCE / General.

Presidents--United States--Election--1972--Congresses.

Physical Description:

1 online resource (327 p.)

Edition:

Reprint 2014

Place of Publication:

Cambridge, MA : Harvard University Press, [2014]

Language Note:

English

Summary:

In January 1973, for the first time in American history, principal participants in a major election met to discuss the science and the art of campaign strategy: the planning, calculation, contrivance, miscalculation, and mischance that determine what the electorate sees. Here campaign managers, pollsters, and journalists met to compare notes on their techniques and tactics and on their successes and failures as they reviewed the events of the primaries and election: the poor decisions made in the face of complex state primary laws; the decline of Muskie and the rise of McGovern; the significance of issues versus Nixon's image; the effects of party reform on the Democratic convention; the credentials fights; the twists of strategy during the final months of the campaign; the way the press covered the campaign and how reporters were treated by the various staffs; the lessons for 1976 drawn by reporters and campaign people. The straightforward exchanges took place at the Harvard Conference on Campaign Decision-Making. Eighteen key people participated, including those in the campaigns of Nixon, McGovern, Wallace, Muskie, Humphrey, Jackson, and McCloskey. Four political correspondents--David Broder, James Naughton, Al Otten, and James Perry--expertly guided the conversation, probing for additional insights. The transcript of the conference--oral history at its best--has been carefully edited and makes absorbing reading. Included are brief sketches of the participants, a chronology of major events of the campaign, tables of campaign statistics, and a full index.

Contents:

Frontmatter

Contents

The Authors

Introduction

1. Before the Primaries

2. The Primaries

3. The Conventions

4. The General Election

5. The Press in the Campaign

6. Looking to '76

Appendix A. Some Campaign Dates

Appendix Β. Some Campaign Statistics

Index

Notes:

Bibliographic Level Mode of Issuance: Monograph

Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Mai 2019)

ISBN:

0-674-36679-4

OCLC:

1024049733