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Marketing Efficiency in Puerto Rico / John Kenneth Galbraith, Richard H. Holton.
- Format:
- Book
- Author/Creator:
- Galbraith, John Kenneth, author.
- Holton, Richard H., author.
- Language:
- English
- Subjects (All):
- Produce trade--Puerto Rico.
- Puerto Rico--Commerce.
- Local Subjects:
- Produce trade--Puerto Rico.
- Puerto Rico--Commerce.
- Physical Description:
- 1 online resource (215 p.)
- Edition:
- Reprint 2014
- Place of Publication:
- Cambridge, MA : Harvard University Press, [2014]
- Language Note:
- English
- Contents:
- Frontmatter
- ACKNOWLEDGMENTS
- CONTENTS
- TABLES
- FIGURES
- 1. THE APPROACH TO MARKETING IN PUERTO RICO
- 2. THE PROBLEM IN ITS SETTING
- 3. FOOD RETAILING
- 4. FOOD WHOLESALING
- 5. MANAGEMENT PRACTICES AND ATTITUDES
- 6. A MODEL FOOD DISTRIBUTION SYSTEM
- 7. THE OPTIMAL RETAIL UNIT
- 8. THE OPTIMAL WHOLESALE UNIT
- 9. THE COMPLETED MODEL
- 10. NON-FOOD MARKETING: SETTING AND METHOD
- 11. RETAILING OF NON-FOOD PRODUCTS
- 12. THE WHOLESALING OF NON-FOOD PRODUCTS
- 13. THE CONTEXT OF POLICY
- 14. MEASURES TO IMPROVE THE EFFICIENCY OF THE MARKETING SYSTEM: CONSUMER AND RETAIL EDUCATION
- 15. MEASURES TO IMPROVE THE EFFICIENCY OF THE MARKETING SYSTEM: DIRECT STEPS
- INDEX
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Mai 2019)
- ISBN:
- 0-674-49159-9
- OCLC:
- 1013947406
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