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The Maturing of Multinational Enterprise : American Business Abroad from 1914 to 1970 / Mira Wilkins.
- Format:
- Book
- Author/Creator:
- Wilkins, Mira, author.
- Series:
- Harvard Studies in Business History
- Harvard Studies in Business History ; 27
- Language:
- English
- Subjects (All):
- BUSINESS & ECONOMICS / General.
- Corporations, American.
- International business enterprises.
- Local Subjects:
- BUSINESS & ECONOMICS / General.
- Corporations, American.
- International business enterprises.
- Physical Description:
- 1 online resource (606 p.)
- Edition:
- Reprint 2014
- Place of Publication:
- Cambridge, MA : Harvard University Press, [2014]
- Language Note:
- English
- Contents:
- Frontmatter
- EDITOR'S INTRODUCTION
- AUTHOR'S PREFACE
- ACKNOWLEDGMENTS
- CONTENTS
- ONE WAR AND CRISIS
- I. WORLD WAR I
- II. DIFFICULTIES ABROAD, 1914-1920
- TWO THE NINETEEN-TWENTIES
- III. THE OUTLOOK
- IV. THE CONQUEST OF MARKETS
- V. SUPPLY STRATEGIES
- VI. OTHERS ABROAD
- VII. AN OVERVIEW
- THREE THE ERA OF DEPRESSION
- VIII. OBSTACLES TO GROWTH
- IX. THE PARADOX OF OIL
- FOUR WORLD WAR II AND ITS AFTERMATH
- Χ. BEFORE AMERICA'S ENTRY
- XI. GLOBAL WAR
- XII. RECOVERY AND RECONSIDERATION, 1945-1954
- FIVE THE CONTEMPORARY SCENE
- XIII. THE ENVIRONMENT FOR MULTINATIONAL BUSINESS, 1955-1970
- XIV. MULTINATIONAL ENTERPRISE, 1955-1970
- SIX EPILOGUE
- XV. INTERNATIONAL BUSINESS IN PERSPECTIVE
- BIBLIOGRAPHY
- NOTES
- INDEX
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Mai 2019)
- ISBN:
- 0-674-86301-1
- OCLC:
- 1013948837
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