Internationales Marketing fur Ingenieure / Helmut Kohlert.

Format:

Book

Author/Creator:

Kohlert, Helmut, author.

Language:

German

Subjects (All):

Export marketing.

Engineers.

Physical Description:

1 online resource (298 p.)

Edition:

Zweite Auflage.

Place of Publication:

Munchen, [Germany] : Oldenbourg Wissenschaftsverlag GmbH, 2014.

Language Note:

German

Summary:

In many foreign markets, the economy is stable, future-oriented, and interested in innovative products. Yet gaining entry to these markets appears difficult and risky - often too risky for small and mid-sized enterprises. This book addresses the special needs of technology-oriented mid-sized firms and points the way to practical solutions.

Contents:

Frontmatter

Vorwort

Inhalt

1. Internationalisierung der Wirtschaft

2. Internationalisierung der Unternehmen

3. Interkulturelles Management

4. Auswahl und Bewertung von Auslandsmärkten

5. Going-International Strategien

6. Being-International Strategien

7. Strategieumsetzung im internationalen Kontext

Glossar über wichtige Fachbegriffe im internationalen Marketing

Literaturverzeichnis

Stichwortverzeichnis

Notes:

Description based upon print version of record.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019)

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9783110396553

3110396556

9783110355017

3110355019

OCLC:

1029815979