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Marketing-Controlling / Andreas Preißner.
- Format:
- Book
- Author/Creator:
- Preißner, Andreas, Author.
- Language:
- German
- Subjects (All):
- Controlling.
- Marketing.
- Local Subjects:
- Controlling.
- Marketing.
- Physical Description:
- 1 online resource (XIII, 352 p.) : Zahlr. Abb.
- Edition:
- 2., ergänzte Auflage. Reprint 2020
- Place of Publication:
- Berlin ; Boston : Oldenbourg Wissenschaftsverlag, [2020]
- Language Note:
- In German.
- Summary:
- Lehrbuch zum noch jungen Instumentarium des Controlling im unternehmerischen Funktionsbereich des Marketing.
- Contents:
- Frontmatter
- Vorwort
- Inhaltsübersicht
- Inhaltsverzeichnis
- 1. Grundlagen der Kostenrechnung
- 2. Marketing- Informationen
- 3. Marketing- Planung
- 4. Marketing- Kontrolle
- 5. Marketing- Zielplanung
- 6. Organisation des Marketing-Controlling
- Literaturverzeichnis
- Register
- Errata
- Notes:
- Description based on online resource; title from PDF title page (publisher's Web site, viewed 06. Apr 2020)
- ISBN:
- 9783486802283
- 3486802283
- OCLC:
- 1149460669
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