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Automotive Management : Navigating the next decade of auto industry transformation / Jens Diehlmann, Joachim Häcker.
- Format:
- Book
- Author/Creator:
- Diehlmann, Jens, author.
- Häcker, Joachim, author.
- Language:
- English
- Subjects (All):
- Automobile industry and trade--Management.
- Automobile industry and trade.
- Transportation, Automotive--Management.
- Transportation, Automotive.
- Physical Description:
- 1 online resource (235 pages) : illustrations, graphs, charts
- Place of Publication:
- Berlin ; Boston : Oldenbourg Wissenschaftsverlag, [2012]
- Language Note:
- English
- Summary:
- The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
- Contents:
- Front Matter
- Executive Summary
- PART 1 Strategies: Automotive Manufacturers Quo Vadis?
- 1 Introduction
- 2 Overview of the Global Automotive Markets and Manufacturers
- 3 The strategic options for automotive manufacturers?
- 4 Which strategic direction will the OEMs take?
- PART 2 Porsche and VW: A Case That Makes History
- 5 Porsche's takeover attempt and financial strategy
- PART 3 Captive Finance Companies (CFCs): The future instrument of manufacturers
- 6 How is the market for automotive financial services classified?
- 7 An overview of globally active CFCs
- 8 Which current business approach is pursued by CFCs?
- 9 How can CFCs strategically newly position themselves, in order to be well prepared for 2020?
- 10 CFC - Quo vadis?
- Back Matter
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references and index.
- Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019)
- ISBN:
- 9783486709964
- 3486709968
- OCLC:
- 1002262918
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