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Bäder-Management / Peter Müller-Seitz.
- Format:
- Book
- Author/Creator:
- Müller-Seitz, Peter, author.
- Language:
- German
- Subjects (All):
- Bathrooms--Design and construction.
- Bathrooms.
- Bathrooms--Cleaning.
- Physical Description:
- 1 online resource (232 pages) : illustrations, tables
- Edition:
- Reprint 2014
- Place of Publication:
- Berlin ; Boston : Oldenbourg Wissenschaftsverlag, [2014]
- Language Note:
- German
- Summary:
- Die Management- bzw. Marketingprobleme von Bädern sowie ihren potentiellen Komplementärbetrieben werden in diesem Buch umfassend behandelt.
- Contents:
- Frontmatter
- Inhalt
- Vorwort
- 1. Ausgangslage und Zukunftstrends
- 2. Kostenmanagement
- 3. Personalmanagement
- 4. Organisatorische Aspekte
- 5. Marketing Mix Konzepte
- 6. Beschwerdemanagement in Badbetrieben
- 7. Szenario: Besucherrückgang
- 8. Verzeichnis der Abbildungen
- 9. Literatur
- 10. Fallstudie Bäder-Marketing
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references.
- Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019)
- ISBN:
- 9783486836486
- 348683648X
- OCLC:
- 1013940232
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