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Vertikales Marketing : Marktstrategische Partnerschaft zwischen Industrie und Handel / Gerhard Thies.
- Format:
- Book
- Author/Creator:
- Thies, Gerhard, author.
- Series:
- Marketing-Management Series
- Marketing-Management ; 2
- Language:
- German
- Subjects (All):
- Food industry and trade.
- Physical Description:
- 1 online resource (152 pages)
- Edition:
- Reprint 2019
- Place of Publication:
- Berlin ; Boston : De Gruyter, [2019]
- Language Note:
- In German.
- Summary:
- Keine ausführliche Beschreibung für "Vertikales Marketing" verfügbar.
- Contents:
- Frontmatter
- Geleitwort / Haedrich, Günther
- Vorwort / Thies, Gerhard
- Inhalt
- Verzeichnis der Abbildungen und Tabellen
- Abkürzungsverzeichnis
- 1. Einleitung
- 2. Strukturdaten und Entwicklungstendenzen bei Herstellern und Handel im Lebensmittelsektor
- 3. Vertikales Marketing zwischen Industrie und Handel
- 4. Schlußbetrachtung
- Literaturverzeichnis
- Sachregister
- Backmatter
- Notes:
- Includes index.
- Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019)
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9783110837155
- 3110837153
- OCLC:
- 1125193442
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