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Internet-Branding : Marketing und Markenführung im Internet / Claudia Fantapie Altobelli, Matthias Sander.
- Format:
- Book
- Author/Creator:
- Fantapie Altobelli, Claudia, author.
- Sander, Matthias, author.
- Series:
- Forum Marketing und Management Series
- Forum Marketing und Management ; 3
- Language:
- German
- Subjects (All):
- Branding (Marketing).
- Internet marketing.
- Physical Description:
- 1 online resource (238 pages) : illustrations, tables.
- Edition:
- 1st ed.
- Place of Publication:
- München ; Wien : De Gruyter Oldenbourg, [2018]
- Language Note:
- In German.
- Summary:
- Keine ausführliche Beschreibung für "Internet-Branding" verfügbar.
- Contents:
- Frontmatter
- Vorwort
- Inhaltsverzeichnis
- Abbildungsverzeichnis
- Tabellenverzeichnis
- 1. Einführung
- 2. Grundlagen des Internet-Branding
- 3. Internet-Marketing
- 4. Markenführung im Internet
- 5. Integriertes Internet-Branding
- 6. Organisatorische Implikationen des Internet-Branding
- Literaturverzeichnis
- Sachverzeichnis
- Backmatter
- Notes:
- Includes bibliographical references and index.
- Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019)
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9783110503968
- OCLC:
- 1024044014
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