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Praxishandbuch Richtige Lobbyarbeit Für Bibliotheken.
- Format:
- Book
- Author/Creator:
- Lux, Claudia.
- Series:
- De Gruyter Reference
- Language:
- German
- Physical Description:
- 1 online resource (394 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Berlin/Boston : Walter de Gruyter GmbH, 2022.
- Summary:
- In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.
- This practical handbook is the first to extensively present the principles (the internal and external perception of libraries, various political levels, the definition of lobby work versus marketing) and the practice of lobby work for libraries (goals, strategies, partners, competitors). It describes both successful and failed examples of lobby work with extensive explanations.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9783110673746
- 3110673746
- OCLC:
- 1321795554
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