Public relations / edited by Chiara Valentini.

Format:

Book

Contributor:

Valentini, Chiara, editor.

Series:

Handbooks of communication science ; v. 27.

Handbooks of Communication Science [HoCS] ; 27

Language:

English

Subjects (All):

Public relations.

Physical Description:

1 online resource (656 pages) : illustrations

Place of Publication:

Berlin, Germany ; Boston, Massachusetts : Walter de Gruyter GmbH, [2021]

Summary:

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Contents:

Frontmatter

Preface to Handbooks of Communication Science series

Acknowledgments

Contents

Introduction

1 Public relations and social influence: Understanding the

roots of a contested profession

Part I - Public Relations: History, Identity and Practice

2 Public relations origins and evolution: A global

perspective

3 Women in public relations: A feminist perspective

4 Public relations and the problems of professional

identity

5 Public relations as a reflective practice

6 Public relations and legitimacy

7 Public relations, power and control

Part II - Core Functions of Public Relations

8 Public relations as media relations

9 Public relations and social media

10 Public relations as image and reputation

management

11 Strategic crisis management: State of the field,

challenges and opportunities

12 Public relations for stakeholder and societal

engagement

13 Social advocacy and public relations: Building

communitas in the public sphere

14 Public relations measurement and evaluation

Part III - Theories of Public Relations

15 The four models of public relations and their research

legacy

16 The Excellence Theory - origins, contribution and

critique

17 Personal influence in public relations

18 Rhetorical theory of public relations

19 Contingency theory of strategic conflict management:

Explicating a "grand" theory of public relations

20 Global public relations: Multi-paradigmatic

perspectives, key approaches and future directions

21 Relationship management: Status and theory

22 Extending the boundaries of public relations through

community-building and organic theories

23 Dialogic theory

24 A conceptual genealogy of the situational theory of

problem solving: Reconceptualizing communication for strategic behavioral

communication management

Part IV - Recent Theorizing in Public Relations

25 The strategic application of social capital theory in

public relations

26 Ideas of public relations in the light of Scandinavian

institutionalism

27 Public relations and Actor-Network Theory

28 Public relations and expectation theory: Introducing

Relationship Expectation Theory (RET) for public relations

29 Public relations and cultural theories

30 Ethical theories and public relations: Global issues and

challenges

Afterwords

31 Critical reflections on the field

32 Mapping public relations theory: Concluding reflections

and future directions

Contributors to this volume

Index

Notes:

Description based on print version record.

Includes index.

ISBN:

9783110554250

3110554259

9783110552607

3110552604

OCLC:

1237371850