Differences, similarities and meanings : semiotic investigations of contemporary communication phenomena / edited by Nicolae-Sorin Drăgan.

Format:

Book

Contributor:

Drăgan, Nicolae-Sorin, editor.

Series:

Semiotics, Communication and Cognition [SCC]

Semiotics, Communication and Cognition [SCC] ; v.30

Language:

English

Subjects (All):

Communication.

Semiotics.

Physical Description:

1 online resource (314 pages)

Place of Publication:

Boston, Massachusetts : De Gruyter, [2021]

Summary:

In a world of global communication, where each one’s life depends increasingly on signs, language and communication, understanding how we relate and opening ourselves to otherness, to differences in all their forms and aspects is becoming more and more relevant. Today, we often understand the differences in terms of adversity or opposition and forget the value of the similarities.Semiotic approaches can provide a critical point of view and a more general reflection that can redefine some aspects of the discussion about the nature of these semiotic categories, differences and similarities. The dichotomy differences – similarities is fundamental to understanding the meaning-making mechanisms in language (De Saussure, 1966; Deleuze, 1995), as well as in other sign systems (Ponzio, 1995; Sebeok & Danesi, 2000). Meaning always appears in the “play of differences” (Derrida, 1978) and similarities. Therefore, the phenomena of similarities and differences must be considered complementary (Marcus, 2011).This book addresses and offers new perspectives for analyzing and understanding sensitive topics in the world of global communication (humanities education, responsive understanding of otherness, digital culture and new media power).

Contents:

Intro

Contents

Introduction

Part I: Theoretical advances

Communication, listening, non-functionality

Difference and similarity in the I-Other relation: between two individuals or two singularities? A semioethic approach

Global semiotics and its developments in the direction of semioethics

The relevance of the encyclopaedia. From semiosis to sedimentation and back again

Cultural narrative identities and the entanglement of value systems

Part II: Applied Semiotics

A The digital age in semiotics and communication

Lying as a transaction of value: explorations in semiosis and communication from a new perspective

Effective affective campaigns? An analysis of campaigns centered on Roma

B Political semiotics and communication

The semiotics of extremism

The dynamic aspect of the semiotic behavior of political actors in TV debates

C Communication, semiotics and multimodality

The different rifles of audiovisual communication: a semiotics of foreshadowing and the case of Roberto Benigni

Differences, similarities and changes of national identity signs in print advertisements. The advertising discourse as a mirror of locality and vice-versa

What's in a nickname? Form and function of sports' team nicknames

Architecture and painting codes in the Annunciation. Oltenia (XVIIIth-XIXth centuries)

Index.

Notes:

Description based on print version record.

ISBN:

9783110659238

3110659239

9783110662900

3110662906

OCLC:

1276858941