Language policy and planning for the modern olympic games / Jie Zhang, foreword by Ingrid Piller.

Format:

Book

Author/Creator:

Zhang, Jie, 1955- author.

Series:

Trends in applied linguistics ; v. 21.

Trends in Applied Linguistics [TAL] ; 21

Language:

English

Subjects (All):

International agencies--Language policy.

International agencies.

Language services.

Language planning.

Olympic Games--Language.

Olympic Games.

Physical Description:

1 online resource (XVIII, 263 p.)

Place of Publication:

Berlin, Germany ; Boston, Massachusetts : De Gruyter Mouton, [2021]

Language Note:

In English.

Summary:

This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Piller

Contents:

Frontmatter

Preface: The paradox of the concomitant rise of China and English

Acknowledgement

Contents

List of abbreviations and acronyms

Chapter 1 The Modern Olympic Games as linguistically complex events

Chapter 2 Remaking China in the Olympic spotlight

Chapter 3 Researching the LPP for the 2008 Beijing Olympics

Chapter 4 Beijing's commitment - international language environment

Chapter 5 Assessing Beijing's foreign language environment

Chapter 6 Imagined communities and identity options in Beijing Olympic English textbooks

Chapter 7 The linguistic landscape of the Olympic city

Chapter 8 China's Olympic language services - legacy, transformation and prospect

Chapter 9 Conclusion

Bibliography

Appendix 1: List of interview participants

Appendix 2: Key to transcription conventions

Index

Notes:

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9781614514954

161451495X

9781501500473

1501500473

OCLC:

1248760453