Entrepreneurial valuation : an entrepreneur's guide to getting into the minds of customers / Mark D. Packard.

Format:

Book

Author/Creator:

Packard, Mark D., Jr., author.

Language:

English

Subjects (All):

Entrepreneurship.

Valuation.

Physical Description:

1 online resource (XII, 205 p.)

Place of Publication:

Berlin, Germany : Walter de Gruyter GmbH, [2022]

Language Note:

In English.

Summary:

Value is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is a challenging one, fraught with difficulties. If you are considering your own entrepreneurial journey, how do you start? How do you come up with a good idea? How do you know if your idea is good or if consumers would pay for it? Entrepreneurial Valuation brings to life cutting-edge research on value theory, challenging the prevailing wisdom that entrepreneurial valuation is as simple as asking consumers what they want. In fact, consumers often don’t know what they (should) want. Value is a learning process, and consumers are learning what to want over time. Entrepreneurial Valuation will teach you how to follow consumers through this value learning process until you understand them enough to lead themon their journey.

Contents:

Frontmatter

Preface

Contents

Section 1: What is Value?

Chapter 1 A History of Value

Chapter 2 Where Modern Entrepreneurship Theory Goes Awry

Chapter 3 Value as a Process

Section 2: The Value Learning Cycle

Chapter 4 Predictive Valuations

Chapter 5 Exchange Value

Chapter 6 The Value Experience

Chapter 7 Assessment Valuations

Section 3: Learning from your Customers

Chapter 8 Entrepreneurial Empathy

Chapter 9 Learning through Communication

Chapter 10 Learning from Observation

Chapter 11 Learning from Yourself

Section 4: Facilitating Real Value

Chapter 12 Innovating a Value Proposition

Chapter 13 Managing Value Uncertainty

Chapter 14 Customer Uncertainty and Value Diffusion

Section 5: Understanding Entrepreneurial Economics

Chapter 15 The Market Process

Chapter 16 Regulation, Markets, and Entrepreneurship

Chapter 17 Continuing Your Learning Journey

List of Figures

Index

Notes:

Description based on print version record.

Includes index.

ISBN:

3-11-075080-5