Bilderverrätselung in der Werbung : Zur Analyse und Rhetorischen Funktion Einer Ambigen Textstruktur.

Format:

Book

Author/Creator:

Güthlein, Elias.

Series:

Neue Rhetorik / New Rhetoric

Neue Rhetorik / New Rhetoric ; v.38

Language:

German

Subjects (All):

Rhetoric.

Advertising.

Physical Description:

1 online resource (382 pages)

Place of Publication:

Berlin/Boston : Walter de Gruyter GmbH, 2021.

Summary:

This scholarly work, based on a dissertation from the University of Tübingen, delves into the rhetorical functions of ambiguity in advertising. The book explores how enigmatic and persuasive elements in advertisements can influence audiences. It examines structural and semiotic approaches to understanding riddles and ambiguity in texts, focusing on the cognitive operations involved in processing these elements. The author aims to redefine the notion of riddles and their applications in advertising, separating them from traditional interpretations. The book is intended for academics and professionals interested in rhetoric, communication, and advertising strategies. Generated by AI.

Contents:

Danksagung

Inhaltsverzeichnis

I Einleitung

II Semiotische, strukturelle und texttheoretische Betrachtungsweise

III Kognitions-prozessuale Betrachtungsweise

IV Rhetoriktheoretische Betrachtungsweise

V Schluss: Wie alles begann oder die Beobachtung

VI Literaturverzeichnis

Sach- und Personenregister Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9783110753318

3110753316