Children in Hospitality and Tourism : Marketing and Managing Experiences / Hugues Séraphin, Vanessa Gowreesunkar.

Format:

Book

Contributor:

Gowreesunkar, Vanessa, Editor.

Séraphin, Hugues, Editor.

Series:

De Gruyter studies in tourism ; v. 4.

De Gruyter Studies in Tourism ; 4

Language:

English

Subjects (All):

Tourism.

Tourism--Marketing.

Children--Travel.

Children.

Hospitality industry.

Physical Description:

1 online resource (VIII, 181 p.)

Edition:

[First edition].

Place of Publication:

München ; Wien : De Gruyter Oldenbourg, [2020]

Language Note:

In English.

Summary:

This book works to fill a serious gap in tourism and hospitality research – children as future consumers. For decades, researchers and industry practitioners alike have overlooked and undervalued the significance of children’s perspectives and their influence as decision-makers. However, the United Nations Convention on the Rights of the Child (1989) emphasizes that children have the right to participate in matters that affect them. With this in mind, the contributors to this edited collection draw attention to children as thinkers, actors and transformers of the future of the tourism and hospitality industry. Through a mix of conceptual and empirical chapters, the book collectively supports an overarching theme: the empowerment of children as present and future consumers should be a core component of any sustainable tourism initiative. Towards this goal, the chapters herein represent internationally diverse perspectives and offer a number of innovative recommendations to the industry’s practitioners.

Contents:

Frontmatter

Acknowledgements

Contents

1. Introduction

2. Beyond KidZania: A new framework for identifying the potential impacts of resort mini-clubs

3. “Adult only” hotels: Why are children excluded?

4. Resort mini-clubs as tools for the long-term improvement of negative destination image

5. World schooling: An emerging form of tourism

6. Good holidays in children’s voices and drawings

7. ReesLeisure and Winchester May Day Triathlon for Children

8. Kid-friendly digital communication for hotels and service adaptation: Empirical evidence from family hotels

9. Making memories: An empirical study of children’s enduring loyalty to holiday places

10. The role of children in marketing, a state of the art: Applications in tourism marketing

11. Conclusion

Contributors

List of figures

List of tables

Notes:

Description based on online resource; title from PDF title page (publisher's Web site, viewed 15. Sep 2020)

ISBN:

9783110644678

3110644673

OCLC:

1474893511