Market Strategies and German Literature in the Long Nineteenth Century / Vance Byrd, Ervin Malakaj.

Format:

Book

Contributor:

Byrd, Vance, Editor.

Malakaj, Ervin, Editor.

Series:

Interdisciplinary German cultural studies ; 26.

Interdisciplinary German Cultural Studies ; 26

Language:

English

Subjects (All):

Book industries and trade--Germany.

Book industries and trade.

Germany.

Genre:

Criticism, interpretation, etc.

Physical Description:

1 online resource (viii, 393 pages) : illustrations (some colour)

Place of Publication:

Berlin ; Boston : De Gruyter, [2020]

Language Note:

In English.

Summary:

Building upon recent German Studies research addressing the industrialization of printing, the expansion of publication venues, new publication formats, and readership, Market Strategies maps a networked literary field in which the production, promotion, and reception of literature from the Enlightenment to World War II emerges as a collaborative enterprise driven by the interests of actors and institutions. These essays demonstrate how a network of authors, editors, and publishers devised mutually beneficial and, at times, conflicting strategies for achieving success on the rapidly evolving nineteenth-century German literary market. In particular, the contributors consider how these actors shaped a nineteenth-century literary market, which included the Jewish press, highbrow and lowbrow genres, and modernist publications. They explore the tensions felt as markets expanded and restrictions were imposed, which yielded resilient new publication strategies, fostered criticism, and led to formal innovations. The volume thus serves as major contribution to interdisciplinary research in nineteenth-century German literary, media, and cultural studies.

Contents:

Frontmatter

Contents

Introduction: Market Strategies and German Literature in the Long Nineteenth Century

Flooded: Periodicals and the Crisis of Information around 1780

Strategies for Literary Writing in Times of Censorship: The German Confederation, 1815-1866

S. H. Mosenthal and the Jewish Alps

Reviewing Realism: Theodor Fontane on Literature and Mass Media

Making News: Jewish Germans and the Expansion of Vormärz Print Culture

The Author as Editor: The Aesthetics of Recension in Adalbert Stifter's Die Mappe meines Urgroßvaters

Cultivating an Elite Periodical: Karl Emil Franzos's Deutsche Dichtung and the Politics of Painstaking Editorial Labor

Manufacturing Modernism: M. G. Conrad's Die Gesellschaft as a Model of Editorial Practice

The Production of Books and the Professional Self: Droste-Hülshoff's Predicament of Authorship

The Business of Criticism: Theodor Fontane and Wilhelm Hertz's Media Campaign for Vor dem Sturm

Illustrated Editions of Novels as Marketing Strategy: The Case of Wilhelm Raabe

Friendship and Networking: The Schreibzirkel of Marie von Ebner- Eschenbach, Ida von Fleischl-Marxow, and Betty Paoli

Thomas Mann's Hands: Literature as Art and Profession in the German Fin de Siècle and the U.S. Middlebrow

Contributors

Bibliography

Index

Notes:

Includes bibliographical reference and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 06. Apr 2020)

Current Copyright Fee: GBP20.00 0.

ISBN:

9783110660142

3110660148

9783110657104

3110657104

OCLC:

1138093416