Multimodality : Disciplinary Thoughts and the Challenge of Diversity / Janina Wildfeuer, Jana Pflaeging, Ognyan Seizov, Chiao-I Tseng, John Bateman.

Format:

Book

Contributor:

Bateman, John, Editor.

Pflaeging, Jana, Editor.

Seizov, Ognyan, Editor.

Tseng, Chiao-I, Editor.

Wildfeuer, Janina, Editor.

Language:

English

Subjects (All):

Modality (Linguistics).

Communication--Methodology.

Communication.

Physical Description:

1 online resource (332 pages)

Place of Publication:

Berlin ; Boston : De Gruyter, [2019]

Language Note:

In English.

Summary:

Multimodality's popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.

Contents:

Frontmatter

Preface and Acknowledgements

Contents

Multimodality: Disciplinary Thoughts and the Challenge of Diversity - Introduction

Linguistic Multimodality - Multimodal Linguistics: A State-of-the-Art Sketch

Making a Virtue of Material Values: Tactical and Strategic Benefits for Scaling Multimodal Analysis

Towards a Discipline of Multimodality: Parallels to Mathematics and Linguistics and New Ways Forward

Multimodality as Challenge: YouTube Data in Linguistic Corpora

Class, Culture, and Conflict in the Edwardian Book Inscription: A Multimodal Ethnohistorical Approach

Cognitive Pathfinders: Highlighting Cross-Modal Interaction and the Orchestration of Memory in Comics

Audio Description: A Multimodal Practice in Expansion

Narrative as a Mode of Communication: Comparing TV Format Adaptations with Multimodal and Narratological Approaches

Learning Science through Generating Multimodal Digital Explanations: Contributions to Multimodality in Educational Practice

Video Games and Multimodality: Exploring Interfaces and Analyzing Video Screens Using the GeM Model

Afterword: Legitimating Multimodality

List of Contributors

Index

Notes:

Description based on online resource; title from PDF title page (publisher's Web site, viewed 06. Apr 2020)

ISBN:

9783110608052

3110608057

9783110608694

3110608693

OCLC:

1129199988