Current Approaches to Metaphor Analysis in Discourse / Ignasi Navarro i Ferrando.

Format:

Book

Contributor:

Navarro, I. (Ignasi), Editor.

Series:

Applications of cognitive linguistics ; 39.

Applications of Cognitive Linguistics [ACL] ; 39

Language:

English

Subjects (All):

Metaphor.

Discourse analysis.

Physical Description:

1 online resource (vi, 381 pages) : illustrations.

Place of Publication:

Berlin ; Boston : De Gruyter Mouton, [2019]

Language Note:

In English.

Summary:

This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT. Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse.

Contents:

Frontmatter

Contents

Metaphor analysis in discourse. Introduction

Some consequences of a multi-level view of metaphor

Cross-cultural semantic and pragmatic profiling of emotion words. Regulation and expression of anger in Spanish and German

Metaphors and evaluation in popular economic discourse on trade wars

Transdiscursive term transformation: The evidence from cognitive discursive research of the term 'virus'

Metaphor in grammar: Mapping across syntactic domains

Metaphors in the digital world: The case of metaphorical frames in 'Facebook' and 'Amazon'

Metaphorical conceptualization in the Euromaidan discourse

Deliberate metaphors and embodied simulation

Deliberate metaphors in Buddhist teachings about meditation

Using deliberate metaphor in discourse: Native vs. non-native text production

George Ridpath's use of metaphor, metonymy and metaphtonymy during the Peace Campaign (1710-1713) of the War of the Spanish Succession

Spatialization of abstract concepts in cartoons. A case study of verbo-pictorial image-schematic metaphors

Analyzing metaphor in film: Some conceptual challenges

Transmodality in metaphors: TIDES in Spanish social protest movements

Visual metaphors in economic discourse. An analysis of the interaction of conventional and novel visual metaphors in The Economist

Developments in multimodal metaphor studies: A response to Górska, Coëgnarts, Porto & Romano, and Muelas-Gil

Subject Index

Notes:

Current Copyright Fee: GBP17.50 0.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 06. Apr 2020)

ISBN:

9783110625974

3110625970

9783110629460

3110629461

OCLC:

1121054770