Market entry strategies : internationalization theories, concepts and cases / Mario Glowick.

Format:

Book

Author/Creator:

Glowik, Mario, author.

Language:

English

Subjects (All):

International business enterprises--Asia.

International business enterprises.

Household electronics industry--Asia.

Household electronics industry.

Asia.

Physical Description:

1 online resource (VIII, 171 p.)

Edition:

Third completely revised and updated edition.

Place of Publication:

Berlin ; Boston : De Gruyter Oldenbourg, [2020]

Language Note:

In English.

Summary:

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

Contents:

Frontmatter

Introduction

Contents

1. How to Combine Theory and Business Practice?

2. Internationalization Theories

3. Market Entry Strategies

4. Case Studies

Index

Notes:

Description based on print version record.

Includes index.

ISBN:

3-11-065311-7

OCLC:

1198930142