Chief Communications Officers at Work : Trusted Advisors That Build, Influence, and Protect Organizational Reputations / by Tabita Andersson.

Format:

Book

Author/Creator:

Andersson, Tabita.

Series:

Business and Management Series

Language:

English

Subjects (All):

Product management.

Business communication.

Physical Description:

1 online resource (334 pages)

Edition:

1st ed. 2025.

Place of Publication:

Berkeley, CA : Apress : Imprint: Apress, 2025.

Summary:

In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether that’s loyal customers, satisfied employees or informed shareholders. This book will help C-level executives, and especially the CEO, understand the criticality of the communications function, how it underpins a successful business strategy and why it needs to be a vital component of organizational planning, not an afterthought. Featuring interviews with 23 top Chief Communications Officers, the stories in this book provide clarity and insight into their paths to success as well as strategies for ensuring their work contributes to business performance and the bottom line. It will provide a compass for driven communications professionals interested in progressing in their communications career and ideas for senior communications executives who want to build, influence and protect their company’s reputation in an ever-increasingly volatile world. It’s well documented that a poorly managed crisis can quickly wipe out a company’s reputation, customer relationships, and negatively impact sales. Less known and documented is the positive impact that well-planned communication strategies can have on customers, employees, and other stakeholders. Today, a strategic communication plan can proactively navigate a wide variety of target audiences, taking a holistic view of how an organization is regarded and positioned in the marketplace. With an increasing number of communications professionals now being promoted to the C-suite level, Chief Communications Officers at Work will help everyone understand what it takes to successfully manage an organization’s reputation at the highest level. .

Contents:

Chapter 1: Monika Schaller - SAP

Chapter 2: Jessica Alm - Essity

Chapter 3: Karen Kahn - Intel

Chapter 4: Andrew Geldard - Willmott Dixon

Chapter 5: Pernille Sahl Taylor - Handelsbanken

Chapter 6: Jennifer Temple - HPE

Chapter 7: Nicola Green - Virgin Media O2

Chapter 8: Stacey Jones - Honeywell

Chapter 9: Amalia Kontesi - NIF

Chapter 10: Heather Campbell - Eurostar

Chapter 11: Ryan Curtis-Johnson - Valuable500

Chapter 12: Laura Brusca - Forbes

Chapter 13:Amy Lawson - Sage

Chapter 14: David Burnand - Staffbase

Chapter 15: Dan Charlton - Sussex Partnership NHS Foundation Trust

Chapter 16:Joanne Trout - Omnicom Group

Chapter 17: Craig Spence - IPC

Chapter 18: Lucy Henry - Avanti

Chapter 19: Paul Barrett - Davie

Chapter 20: Katherine Neebe - Duke Energy

Chapter 21: Christian Stein - Renault Group

Chapter 22: Kate Humphreys - Banijay

Chapter 23: Amy Bunn - McAfee.

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

ISBN:

9798868818561

OCLC:

1547905344