Higher Education for Business / James Edwin Howell, Robert Aaron Gordon.

Format:

Book

Author/Creator:

Gordon, Robert Aaron, author.

Howell, James Edwin, author.

Language:

English

Physical Description:

1 online resource

Place of Publication:

New York, NY : Columbia University Press, [1959]

Language Note:

In English.

Summary:

Provides the basis for a reappraisal of the state of business education in the United States and applies it to the entire range of business schools from the very poor to those judged to be better business schools. It includes various undergraduate programs, master's programs, and non-degree programs.

Contents:

Frontmatter

Foreword

Preface

Contents

List of Tables

Part I. The Present State of Business Education

1. The Reasons for this Study

2. Higher Education for Business: Its Growth and Present Magnitude

Part II. The Needs to be Served: The Development of Business Competence

3. The Aims of Business Education

4. Business as an Occupation

5. The Qualities Needed by Business: The Empirical Evidence

6. The Role of Education in the Development of Business Competence

7. Improving the Quality of Business Education: Summary and Preview

Part III. A Critical Survey of Business Curricula

8. The Undergraduate Curriculum: General Education

9. The Undergraduate Curriculum: Professional Education

10. Other Undergraduate Programs in Business

11. The Master's Program in Business Administration

12. Nondegree Programs for Businessmen

Part IV. Students, Faculty, Teaching, and Research

13. Improving the Quality of Students

14. The Business Faculty

15. The Need for Better Teaching

16. Research in the Business Schools

17. Doctoral Programs in Business

Part V. The Need for Action

18. Some Final Suggestions

Appendixes

A. The Literature on Personal Qualities Contributing to Business Success

B. Survey of Business Firms

C. Technical Note on the Survey of College Placement Offices

D. Technical Notes to Tables in Chapter 2

E. Technical Note on Samples of Schools

Index

Notes:

Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019)

ISBN:

9780231883597

0231883595

OCLC:

760810005