Sales Control by Quantitative Methods / R. Parker Eastwood.

Format:

Book

Author/Creator:

Eastwood, R. Parker, author.

Language:

English

Physical Description:

1 online resource

Place of Publication:

New York, NY : Columbia University Press, [1940]

Language Note:

In English.

Contents:

Frontmatter

Preface

Contents

Tables

Charts

I. Origin and Meaning of Budgetary Control

II. The Place of the Sales Budget in the Budgetary System

III. The Classification of Sales and Costs

IV. Ratio Analysis of Sales and Costs

V. Functional Analysis of Sales and Costs

VI. Measurement and Prediction of Long-Term Forces Affecting Sales and Costs

VII. Measurement and Prediction of Medium and Short Term Forces Affecting Sales and Costs

VIII. Purpose and Scope of Market Analysis

IX. Methods of Collecting Market Information

X. The Theory of Sampling as Applied to Market Data

XI. Statistical Methods of Testing the Significance of Market Factors

XII. Statistical Methods of Testing the Adequacy of Market Samples

XIII. Methods of Analyzing Market Data

XIV. Types of Market Indexes and Methods of Construction

XV. Combination and Application of Analyses

Appendix A: Monthly Sales of W. T. Grant and Company for the Period 1923-38

Appendix B: Mechanics and Principles Governing the Use of the Mail Questionnaire

Classified List of References

Index

Notes:

Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019)

ISBN:

0-231-89008-7

OCLC:

1100439454