Think bigger : how to innovate / Sheena Iyengar.

Format:

Book

Author/Creator:

Iyengar, Sheena, author.

Language:

English

Subjects (All):

Problem solving.

Physical Description:

1 online resource (249 pages)

Place of Publication:

New York, New York : Columbia University Press, [2023]

Summary:

In Think Bigger, Sheena Iyengar-an acclaimed author and expert in the science of choice-provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas.

Contents:

Intro

Table of Contents

Preface

Part I

1. What Is Think Bigger?

2. The Creative Brain

Part II

3. Step 1: Choose the Problem

4. Step 2: Break Down the Problem

5. Step 3: Compare Wants

6. Step 4: Search In and Out of the Box

7. Step 5: Choice Map

8. Step 6: The Third Eye

Acknowledgments

Bibliography

Index.

Notes:

Includes bibliographical references and index.

Description based on print version record.

Other Format:

Print version: Iyengar, Sheena Think Bigger

ISBN:

9780231552837

0231552831

OCLC:

1370497666