Inside IBM lessons of a corporate culture in action James W. Cortada.

Format:

Book

Author/Creator:

Cortada, James W., author.

Language:

English

Subjects (All):

International Business Machines Corporation.

Corporate culture.

Social responsibility of business.

Physical Description:

1 online resource

Place of Publication:

New York Columbia Business School Publishing [2023]

Summary:

"On August 19, 2019, the Business Roundtable released a statement signed by 181 CEOs announcing that they would lead their companies for the benefit of customers, employees, suppliers, communities, and shareholders. To many current corporate employees and their management this was a revelation, because during their time shareholder values dominated the priorities of senior corporate executives. As readers will learn, American corporations-many members of the Business Roundtable-decades ago had functioned profitably, operating with a larger variety of stakeholders in mind. IBM was one such company. Yet as successful as this company was in serving multiple stakeholders, it was unable to sustain that way of managing. It too faltered, tempted into the world of financial acrobatics and interested only in prioritizing the interests of stockholders. This book provides a bottom-up look at IBM's corporate and material cultures and how they shifted from older stakeholder models to modern shareholder priorities, and how the company thrived in some ways and declined in others. Drawing on stories and case studies from employees, their families, and the communities they served, Cortada aims to show how IBM's organizational culture evolved, and decayed, and provide lessons companies can use to rebuild that older stakeholder capitalist model"-- Provided by publisher

Contents:

From Theories of Corporate Cultures to the Realities of Life inside a Global Enterprise

Part I. Cases from The Larger Picture of IBM's Corporate Culture

2. Role of Ethics in Corporate Culture: Enduring Beliefs at IBM

3. "The IBM Way": Creating and Sustaining a Corporate Image and Reputation

4. Developing Managers in a Multinational Corporation

5. How IBM Prevented Unionization of its American Workforce

6. Corporate Benefits in Boom Periods: IBM's American Experience

7. Managing A Nearly Invisible Corporate Community: "IBM Families"

Part II: Cases from IBM's Material Culture

8. From Lapel Pins to Coffee Cups: Links Between Corporate and Material Culture

9. Role of Postcards in Supporting IBM's Image, Marketing, and Information Ecosystem

10. Humor and Corporate Culture: IBM, Cartoons and the Good Laugh

11. Gray Literature in IBM's Information Ecosystem

Part III: How IBM's Culture Went Global and Endured

12. The Essential Strategy for Corporate Success

Author's Note: In the Spirit of Transparency.

Notes:

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (De Gruyter Brill, viewed on May 11, 2026).

Other Format:

Print version Cortada, James W. Inside IBM

ISBN:

9780231559676

0231559674

OCLC:

1401059521

Access Restriction:

Restricted for use by site license