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Sports entrepreneurship : beyond the big leagues / Christopher Mumford.
- Format:
- Book
- Author/Creator:
- Mumford, Christopher, author.
- Language:
- English
- Subjects (All):
- Sports--Economic aspects.
- Sports.
- Sports administration.
- Entrepreneurship.
- Physical Description:
- 1 online resource (215 pages)
- Place of Publication:
- New York, NY : Columbia University Press, [2023]
- Summary:
- This book is for anyone who dreams of starting a sports business. Christopher Mumford explores the state of the game in data analytics, sports betting, eSports, youth sports, fitness, and the fan experience.
- Contents:
- 1. Analytics
- 2. Sports Betting
- 3. eSports
- 4. Youth Sports
- 5. Fitness
- 6. Fan Experience
- 7. Discover
- 8. Ideate
- 9. Validate
- 10. Accelerate
- 11. Final Thoughts
- Index.
- Notes:
- Includes index.
- Description based on print version record.
- Other Format:
- Print version: Mumford, Christopher Sports Entrepreneurship
- ISBN:
- 9780231551649
- 0231551649
- OCLC:
- 1395181253
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