Doing media research / Michael Stevenson, Misha Kavka.

Format:

Book

Author/Creator:

Stevenson, Michael, 1979- author.

Kavka, Misha, author.

Series:

Sage knowledge.

Language:

English

Subjects (All):

Mass media--Research.

Mass media.

Physical Description:

1 online resource (296 pages) : illustrations

Place of Publication:

London : SAGE Publications Ltd, 2025.

Summary:

Research methods is as large a market as you'll find in media studies. Methods modules are compulsory in all degrees. Primarily in the second year, but also across year three as they're tied to projects and dissertations. They're also increasingly being introduced in the first year now. Leeds, Liverpool, Birmingham City and Coventry are some UK examples of this (all larger departments, with 500-800 students). When you speak to lecturers, existing textbooks are often recommended reluctantly. The reservations I hear consistently are that (a) coverage of foundational questions (what is research? What is media? What's an idea?) is too brief/dry; (b) that they need more on research design before jumping to method-by-method coverage; and (c) more on writing-up and actually presenting your research. Too many books end abruptly after a methods section. There is an opportunity here, then, for a methods book that really puts media teaching first. That meets these needs, while reflecting the reality of students who know and live a media life. This book it built to do just that. It takes an 'active learning' approach, prioritising examples and case studies for students to then model their own research and writing on. All the core coverage you'd expect is here - ontology, design, method-by-method tools, analysis - but the overall framing is about starting with ideas, exploring how others have researched them, and then thinking creatively about your own options. It's an approach the authors employ in their own teaching, and it's geared to building the engagement and creativity lecturers want to encourage, and which competitor texts struggle to achieve.

Notes:

Part of the SAGE Knowledge collection.

Includes bibliographical references and index.

Description based on XML content.

Other Format:

Print version :

ISBN:

9781036233013 :

OCLC:

1518004222

Access Restriction:

Restricted for use by site license.