Business analytics : combining data, analysis and judgement to inform decisions / Mary Ellen Gordon.

Format:

Book

Author/Creator:

Gordon, Mary Ellen, 1965- author.

Series:

Sage knowledge.

Language:

English

Subjects (All):

Business and Management.

Quantitative Techniques for Business and Management Research.

Quantitative/Statistical Research.

Physical Description:

1 online resource (224 pages) : illustrations

Edition:

1st Edition.

Place of Publication:

London : SAGE Publications Ltd, 2023.

Summary:

This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: Analytics in Practice vignettes show how data and analytics have been applied in real organisations Video interviews with industry professionals bring examples to life A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.

Notes:

Part of the SAGE Knowledge collection.

Includes bibliographical references and index.

Description based on XML content.

Other Format:

Print version :

ISBN:

9781036233471 :

OCLC:

1409338505

Access Restriction:

Restricted for use by site license.